Challenging communication concept for Swiss watch brand

Swiss precision watchmaking and sport get together in this high-quality material brand

The client

Swiss Military Hanowa

Industry

#accessories

Area of work

social media management

social media strategy

Swiss Military Hanowa embodies the true values of Switzerland: functionality, contemporary active design, and reliable quality standards, leading to a unique collection with a strong and recognizable character

CHALLENGE

We were challenged to infuse the new content with brand heritage and values. Implementing a brand new social media strategy would breathe new life into their social presence and attract the relevant clientele

SOLUTION

We expanded the brand identity to make the visuals more diverse

Visual

We devised a method for displaying items that elicit emotional responses from the audience. We achieved it by employing graphic design elements that correspond to the visual concept

The titles and captions in an italic style emphasize the dynamics and movement in the brand communication

Muted colours with a predominance of red and other shades. This scheme refers to the brand's colour and stresses it for the audience

results

Instagram grid

The client’s instagram has been redone according to the brands' original colour palette, so now we get a more balanced composition and a vision of brand individuality