Paris meets the Middle East

A new communication concept for the Parisian brand in the Middle Eastern market

The client

Saint Honoré Middle East

Industry

#accessories

Area of work

social media strategy

Saint Honoré is a sophisticated, Parisian, high-fashion brand with a rich and varied heritage, designed for men and women who adore the Parisian style of living

CHALLENGE

Our prime goal was to raise product awareness in the Middle Eastern market by producing unique and interactive content that positions Saint Honoré as a luxury and premium Parisian brand

SOLUTION

We defined key market trends, identified customer base insights, and what motivated them. We created a compelling content and a visual concept that included:

Visual

We created visual guidelines so that the visuals conveyed the feeling of Paris while also captivating the audience
and making them want to gain more brand knowledge

We created guidelines to pinpoint the brand's distinct products, all of which narrate the tale of Paris

We developed social media colour combos that incorporate the hues from the brandbook while allowing content to unfold in social media and creating interesting visual storytelling. We also created a one-of-a-kind tone of voice to empower the customer with a true sense of the brand

Instagram grid

Utilizing developed visual techniques,
the brand can work seamlessly
with the content curation while tapping into the audience's ethos

Highlights

We created a visual solution to improve the users' profile
navigation and synchronize a variety of content materials

stories and reels

We formulated a social media presence strategy for the new market that draws the eye to the brand's activities and products while taking into account the trends and demographics of the target audience