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Whoosh is a pioneering brand in sexual wellness products and education. They aim to balance the playful and clinical aspects of sexuality. Research, products, and coaching—all in one place to provide a holistic view on sexual wellness.
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#WELLNESS
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The challenge has been to create a brand identity that merges health consciousness with playful elements within tight deadlines. We needed to establish a look that would be both educational and engaging while maintaining trustworthiness and avoiding a sanitary feel.
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Our mission has been to craft a startup-friendly visual identity that aligns with Whoosh's overall vision while remaining flexible in addressing the nuances of their short-term marketing strategy.
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We looked into the essence of the brand name itself. Whoosh. What lies behind this word? Where do we experience it? How does it make us feel? Whoosh is the touch of air that gives you goosebumps, the wind in your hair, a force that moves you. It's also a natural spectacle—crashing waves, swaying grass, a gentle breeze. Whoosh embodies movement and the journey propelled by this dynamic energy.
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This concept resonates with the echoing Whoosh spectacle, drawing inspiration from the vivid colors of nature. It's not just about human body tones; nature itself is bursting with bright hues—from tropical fruits and lush greenery to the warm glow of sunlight. These lively colors bring a playful twist to natural tones, offering a fresh perspective.
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The Whoosh logo is minimalistic, embodying tech vibes and reliability with a subtle, gentle touch. The italicised W and H, set at a specific angle, add a dynamic flow, reflecting the essence of the brand’s playful and innovative spirit.
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The abstract brand shapes for Whoosh seamlessly unify core brand elements into sleek, minimalist forms. Drawing inspiration from the brand’s main letters, these shapes are crafted as subtle graphic metaphors rather than literal representations, reflecting the essence of the brand with a refined and sophisticated elegance.
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These examples showcase the versatility of the brand identity across different mediums. From posters and street ads to online ads and packaging, the brand’s visual identity can be applied effectively in diverse settings. This approach provides a comprehensive view of the brand’s potential impact.
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In anticipation of the client’s upcoming website launch, we crafted a fundamental web design framework that reflects the brand's identity. Without exact specifications from the client, we claimed creative initiative, designing and developing key website elements.
This guidance will serve as a flexible and inspiring resource for the client. It will provide a cohesive direction for their digital presence and ensure the brand's identity is seamlessly integrated into their future website.
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Based on the brand's identity, we crafted a set of social media assets designed to inspire and guide the client’s future digital presence. We took the initiative to explore creative avenues, offering a vision for how the brand can be consistently and effectively represented across social platforms.
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We conducted thorough research and crafted three distinct brand metaphor concepts for the client's startup. We carefully analysed the competitive landscape to back our proposals. We presented these options to the client, allowing them to explore different creative directions and select the most suitable path for their brand identity.
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We worked like a unified team that had been together for months, and everything was done on time. All our requests and comments were heard, and communication took place in a super eco-friendly format. What surprised me most was the team's seamless collaboration; they worked as one mind. Sometimes it seemed they understood the product better than I did – it was just fantastic! I was also impressed that they delivered more than our scope of work. Check the full review on clutch
Founder and CEO, Co.