Raseway

/01

The client

Bagito

Bagito offers eco-friendly shopping bags as a sustainable solution to fund environmental education. This initiative evolved into a significant funding source for Power2Sustain, a nonprofit focused on integrating environmental literacy into the K-12 curriculum. Through this innovative model, Bagito showcases its commitment to environmental advocacy via practical, everyday products.

/Area of work

email marketing

/Industry

#Consumer_goods

#Sustainability

/02

Challenge

Bagito faced the challenge of engaging both B2B and B2C segments in its market, requiring a refined email marketing strategy that could address the distinct needs of each group without losing message consistency.

/03

Project goal

The task was to create targeted email communications that effectively promoted their eco-friendly bags across diverse customer bases, aligning with the brand's mission while achieving broad-reaching impact.

/Industry

#Consumer_goods

#Sustainability

Raseway
Raseway

/04

E-Mail Marketing

To address Bagito's challenge, Bolder crafted a comprehensive email marketing strategy that included developing distinct design and creative copy guidelines tailored to each segment. Recognizing the need for a cohesive yet flexible approach, we meticulously worked with our design team to adapt and refine Bagito's existing visual assets, ensuring they were optimized for email formats.

This strategic overhaul not only made the content more engaging and email-friendly but also ensured that each message resonated effectively with its intended audience, whether B2B or B2C, enhancing the overall impact of Bagito's communication efforts.

/04

E-Mail Marketing

To address Bagito's challenge, Bolder crafted a comprehensive email marketing strategy that included developing distinct design and creative copy guidelines tailored to each segment. Recognizing the need for a cohesive yet flexible approach, we meticulously worked with our design team to adapt and refine Bagito's existing visual assets, ensuring they were optimized
for email formats.

This strategic overhaul not only made the content more engaging and email-friendly but also ensured that each message resonated effectively with 
its intended audience, whether B2B or B2C, enhancing the overall impact of Bagito's communication efforts.

Raseway

/05

Results

Sales grew up

by 200%

These achievements underscore our commitment to driving
significant engagement and visibility for Bagito’s online presence.

/06

Testimonials

The Bolder team have provided us incredible work for incredible value.

Having helped us develop our brand strategy and contributed massively to our new website copy, we’ve not actioned them to help test and create our GTM strategy. Every piece of work we’ve collaborated on they have been professional, on time and dedicated to providing high quality and impactful work. We couldn’t be happier and will be working with them a lot more going forward.

Check the full review on clutch

Mitchell E. Barlas

founder